Our mission is to serve as a trusted partner to our clients by responsibly providing financial products and services that make banking safe, simple, and convenient.
We’re here to offer the best customer experience, while opening the door to new opportunities and strengthening futures together.
We commit people, technology and expertise to help our clients, shareholders and the communities we serve to grow.
We believe in:
First Bank completes the integration of Bank Leumi Romania
First Bank completed the legal and operational merger with Bank Leumi Romania, a subsidiary of Bank Leumi Israel, finalizing the transaction initiated in the summer of 2019. Therefore, a stronger financial institution with a consolidated capital position emerged on the Romanian banking market. First Bank now encompasses Bank Leumi Romania’s clients, employees and a restructured network of branches.
Piraeus becomes First Bank
With an 18-year presence on the local market, Piraeus Bank Romania becomes First Bank, after being acquired by US investment firm J.C. Flowers. First Bank provides a broad range of products and services to both domestic and international customers, including retail, SME and corporate banking services. Since 2019, First Bank has accelerated its digital transformation processes and remodeled its internal structure to support the integration of technology, so that it may become a flexible and visionary organization that can anticipate the fast-changing consumer preferences.
First Bank implements remote electronic signature
In partnership with certSIGN, First Bank implements the remote electronic signature, in the firstvideobank.ro platform, a nationwide first. First Bank now sells all its products and services 100% online with Video Advisory 2.0. Remote electronic signatures are audited and certified to be the equivalent of the client being physically present in the branch, complying with the national laws and with the EU Regulation 910/2014 (eIDAS), therefore making possible a 100% digital experience.
First Bank introduces the Micro Creditum application
First Bank continues its digital transformation with the launch of the Micro Creditum app, with FintechOS as a technology partner. The application allows the bank to improve the efficiency of the lending process for legal entities in the Micro segment that need financing. The Micro clients now benefit from a simplified analysis phase in the lending process. The credit files can now be processed in one hour, which is an 80% reduction in the processing time.
New mobile banking application launched
A new mobile banking application, integrating unique features on the local market, was launched by First Bank following a digital transformation process. This process spanned one year and a half and aimed to deliver technology with a human touch, thus reflecting the bank’s mission.